#Dr oz good housekeeping magazine cover tv#

Oz kicker? ThereвЂ™s nothing distinctive about this logo, and itвЂ™s lost among the jumble of other type and colors. Oz The Good Life, or The Good Life, with a Dr. IвЂ™m confused by the structure of the title. The logo is baffling to me, and is definitely the biggest problem on the cover. And most importantly, the cover typography overwhelms the logo. They read more like the dummy headlines that art directors throw on covers when they start designing, waiting for editors to develop perfectly-crafted blurbs that reach out and grab the readers. TheyвЂ™re generic in the sense that they could appear on any womenвЂ™s magazine. The cover lines also feel prototype-ish to me. OzвЂ™s face a little bigger so his smile and the twinkle in his eyes could have been more evident. And while this is certainly one of his more handsome photographs (and I like that they left in a few wrinkles around his eyes!), I donвЂ™t see much of that magnetic personality coming through.

Oz and saw how incredibly warm and charismatic he isвЂ“both in person and in front of the camera. When I worked at O I attended a photo shoot with Dr. Oz that are used to promote any of his numerous projects. It feels like countless other images of Dr. This cover lacks that sense of excitement. Other similar Hearst magazines like HGTV, The Food Network, and O have modern, engaging, energy-packed covers that leap off the newsstand and give a sense of the rich multi-faceted content inside.

The result is a cover that looks more like a low-budget, one-shot newsstand special rather than the exciting debut of a powerful new media entry. ThereвЂ™s a generic look to the cover photograph, a flat, by-the-numbers quality to the headlines, and most importantly, an underdeveloped logo that does nothing to create and build a dynamic brand. When I first saw this cover I actually thought it was a prototype instead of the debut issue. However, the March/April cover is very disappointing and is one of the weakest covers of a major magazine launch in recent memory. The Good LifeвЂ™s publisher, Hearst, has done very well with previous TV-related magazine launches, including HGTV and Food Network magazines (not to mention Oprah WinfreyвЂ™s O, The Oprah Magazine), and they assembled a talented edit and design team for this debut issue. Oz is a ubiquitous presence on womenвЂ™s and self-help magazine covers, and has generally been very successful in selling copies on the newsstand.

#Dr oz good housekeeping magazine cover tv#

The latest entry in TV celebrity publishing debuted in early February with the launch of Dr.